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Your e-commerce site that you set up using http://1shoppingcart.com/packages has all the images of your products and their associated descriptions, but is it search engine optimized?

Simply put, search engine optimization (SEO) involves steps taken that maximize a website’s ranking in search engine results. SEO depends on many things, including website architecture, HTML structure, content, keywords, and inbound links, to name a few. It’s a significant driver of website growth and customer acquisition.

Effective SEO involves a lot more than just including relevant keywords on a page. Instead, it is involved in just about every aspect of a website.

How Search Engines Rank Pages

It’s helpful to understand what the search engines are looking for when they rank pages. Search engines send out “bots” or “spiders” that crawl all the websites and index their content. Website architecture is an important component of SEO as it sets out the path for … Read the rest