Content marketing is steering the marketing world in a massive way. If all other variables of marketing are driving small sedans and bicycles, content is the 18-wheeler. It’s the train of thought from Joseph Kashurba and the Kashurba Web Design Group back in 2015. The truth of content’s importance is not a widely-agreed upon opinion. It’s as close to a fact as can be found in marketing.
Content gives visitors a reason to come back, engage with content, share, and connect with it. Content is the connective tissue between the consumer and the provider in a way that can rarely be easily replicated.
Tough Industries Need to Utilize Information
It’s especially invaluable in information-based industries. Take, for example, a lawyer. How does a lawyer connect with the consumer or, in this example, their potential client? It won’t be achieved by simply having a website with information about a law professional’s history, though that can help. It is achieved through information. How does the client respond to a dog bite from a neighbor? They find the answer from a lawyer. They like the answer; they find the answer has merit, and they make the phone call to their office. It’s the power of information in play.
The same dynamic occurs in the medical field. The only long-term and viable method for achieving any following in these challenging industries is to offer information and tie it back to the provider.
It is marketing that, in some senses, self-markets itself. The Kashurba Web Design Group knew the imposing influence of content years before it became a staple. The influence of content is nothing particularly new, but it does enhance the marketing experience. Instead of flashy colors and big banners, the marketing can be propelled by information.
It is the type of switch that consumers will value because, at the end of the day, it is the consumers that speak and control all the power. They want real and tangible help. Joseph Kashurba has harnessed this since the beginning, and they continue to emphasize the sympathies of consumers by the need for meritable information.