Your e-commerce site that you set up using http://1shoppingcart.com/packages has all the images of your products and their associated descriptions, but is it search engine optimized?
Simply put, search engine optimization (SEO) involves steps taken that maximize a website’s ranking in search engine results. SEO depends on many things, including website architecture, HTML structure, content, keywords, and inbound links, to name a few. It’s a significant driver of website growth and customer acquisition.
Effective SEO involves a lot more than just including relevant keywords on a page. Instead, it is involved in just about every aspect of a website.
How Search Engines Rank Pages
It’s helpful to understand what the search engines are looking for when they rank pages. Search engines send out “bots” or “spiders” that crawl all the websites and index their content. Website architecture is an important component of SEO as it sets out the path for search engines to crawl a website’s pages. If critical sections are tough to find, a bot won’t crawl them and will assume that they are not important.
When people type in a search query, Google immediately scans its index and brings up what it believes to be the most relevant results. Algorithms are what determine rankings, which take a variety of factors into consideration, including the following:
Keywords – Using a primary keyword tells the search engines what the purpose of a page is. For instance, a product page for “dog food” should include variations of that term in the HTML elements.
Title Tags – These appear in the search engine results page (SERP) and browser tab and should include the primary keyword and brand name.
Header tags – The majority of web pages are divided into different sections, and they’re labeled using header tags. The <h1> tag must always include the main keyword.
Page content – Pages should have the main keyword and contain a minimum of 300 words of 100% unique text. If not, the pages could be considered to have content that’s too thin under Google’s requirements.
There are plenty of factors that are important from an SEO perspective. Be sure to take them all into consideration to ensure your e-commerce site ranks well in the search engines.